Homepage: Replacing Static with Interactive Integration Logos
Hypothesis
Making integration logos interactive (clickable to reveal a comparison benefit) will provide stronger reassurance than static logos.
Test Results
Key Learning
Problem: The primary call-to-action on the homepage isn't converting at its potential — design, copy, or placement may be the bottleneck.
What worked: Static logos are decorative; interactive logos that show a relevant benefit are persuasive. When you can connect social proof directly to a user's current concern (e.g. their payment processor), the reassurance is far more effective. (+17.5% lift)
Takeaway: A meaningful improvement that compounds with other optimizations. Now test the placement of this social proof — positioning near CTAs, in pricing sections, and in checkout flows often amplifies the effect.
How to Apply This to Your Site
This experiment demonstrated that homepage: replacing static with interactive integration logos can produce a +17.5% improvement in conversions. The test was run on a homepage page in the cross-industry industry.
Before you test: Consider that social proof tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Test #351 : static integration logos were replaced with selectable ones. Clicking an integration logo revealed a comparison chart showing how Baremetrics improves on that payment processor, plus a signup CTA. Result: +21.4% signups.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
Related Experiments
Product: Social Counts
Problem: The registration experience on the product asks too much too soon, causing potential users to drop off.
Checkout: Customer Star Ratings
Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
Checkout: Testimonials
Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
Product: Benefit Testimonials
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.