Homepage: Welcome Mat / Partial Interstitial
Hypothesis
A full-screen or partial welcome overlay that captures the user's attention on arrival will increase signup rates.
Test Results
Key Learning
Problem: The registration experience on the homepage asks too much too soon, causing potential users to drop off.
What worked: Welcome mats are aggressive but highly effective for email capture or signup flows when the value proposition is clear. Test this on high-intent traffic segments first to avoid alienating broad audiences. (+100.0% lift)
Takeaway: This is a significant win worth prioritizing for implementation. CTA changes are fast to iterate — test variations of copy, color, size, and placement independently to maximize this.
How to Apply This to Your Site
This experiment demonstrated that homepage: welcome mat / partial interstitial can produce a +100.0% improvement in conversions. The test was run on a homepage page in the cross-industry industry.
Before you test: Consider that cta tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
Test #76 on : a 'welcome mat' — a partial full-screen interstitial shown on page entry — produced +181.2% more signups vs the standard homepage. Desktop-only test.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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