Software-as-a-service experiments including trial signups, pricing pages, and feature adoption optimization.
Across 30 saas experiments, 67% resulted in a statistically significant win. Winning variants saw an average lift of +71.6%. Meanwhile, 4 tests underperformed the control.
6 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own saas testing strategy and avoid repeating experiments that have already been run.
Problem: Product recommendations on the home landing either help users find what they need or add noise that distracts from the primary purchase.
Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: The information hierarchy on the listing may not match how users actually scan and process the content.
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.
Problem: Friction during the home landing process causes users to abandon right when they're closest to converting.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Users can't quickly find relevant products or content on the landing-page, leading to frustration and early exits.
Problem: How prices are displayed on the landing page directly influences perceived value and willingness to buy.
Context: The headline on the homepage may not resonate with what users actually care about or address their top objections.
Problem: Each additional form field adds friction to the checkout, increasing the chance users abandon before completing their submission.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Users arriving at the homepage can't efficiently find what they're looking for, increasing bounce rates.
Context: Users on the product detail page need validation from others before committing — without visible proof of success, they hesitate.
Context: The headline on the pricing page may not resonate with what users actually care about or address their top objections.
Problem: Visual elements on the homepage aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Context: Users on the landing page don't feel confident enough to proceed — they need reassurance that their data and money are safe.
Problem: Users arriving at the homepage can't efficiently find what they're looking for, increasing bounce rates.
Problem: Users on the pricing page need validation from others before committing — without visible proof of success, they hesitate.
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