Home landing: Homepage — 4 Button Labels With "Try It Now" Possibly Leading
Hypothesis
If we test a similar change on our home landing pages as tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
What worked: implemented this UI change (Apr 27, 2019). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Use this win as a foundation for further iteration on adjacent elements.
How to Apply This to Your Site
This experiment demonstrated that home landing: homepage — 4 button labels with "try it now" possibly leading can improve conversions. The test was run on a landing page page in the saas industry.
Before you test: Consider that form tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
has just finished testing at least four interesting button labels on their homepage. Since one of them looks like it has been implemented, we just might be able to make a few subtle comparisons which I'll attempt to capture in this leak. Of course, given the fact that we're just scratching the surface of this experiment, please take this analysis as highly hypothetical (ripe for further experimentation).
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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