Landing Page: Help Me Choose: Grid Page Entry
Hypothesis
Linked to DIR40 [https://.atlassian.net/browse/DIR-80|https://.atlassian.net/browse/DIR-80|smart-link]
Test Results
Key Learning
Problem: Users can't quickly find relevant products or content on the landing page, leading to frustration and early exits.
What worked: Linked to DIR40
[https://.atlassian.net/browse/DIR-80|https://.atlassian.net/browse/DIR-80|smart-link] (+2.9% lift)
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Layout wins often unlock further opportunities — isolate which specific element drove the lift for even larger gains.
How to Apply This to Your Site
This experiment demonstrated that landing page: help me choose: grid page entry can produce a +2.9% improvement in conversions. The test was run on a landing page page in the energy & utilities industry. With 28,680 visitors in the sample, this is a robust result.
Before you test: Consider that layout tests typically require large sample sizes to detect small effects. This test ran for 50 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
Linked to DIR40 [https://.atlassian.net/browse/DIR-80|https://.atlassian.net/browse/DIR-80|smart-link]
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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