Landing Page: Mobile Landing Page Redesign
Hypothesis
Mobile visitors have different objections than desktop visitors and need a tailored landing page addressing impulsivity, trust, and the absence of the child during signup
Test Results
Key Learning
Problem: The primary call-to-action on the landing page isn't converting at its potential — design, copy, or placement may be the bottleneck.
What worked: Mobile visitors are not simply smaller-screen desktop visitors — they have different intent and objections requiring mobile-specific page designs. Mobile landing pages should be long-scrollable, not truncated desktop pages. (+78.5% lift)
Takeaway: This is a significant win worth prioritizing for implementation. Layout wins often unlock further opportunities — isolate which specific element drove the lift for even larger gains.
How to Apply This to Your Site
This experiment demonstrated that landing page: mobile landing page redesign can produce a +78.5% improvement in conversions. The test was run on a landing page page in the fintech industry.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
created a mobile-specific 2.5-meter-long landing page that systematically addressed mobile visitor objections. Added Visa branding prominently, distributed CTAs throughout the page, and used visual presentations for complex information. Research showed mobile visitors had significantly different intent profiles than desktop visitors.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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