Landing Page: Paid Landing Pages
Test Results
Key Learning
Problem: How "Paid landing pages" is implemented on the landing page can meaningfully affect conversion — this element is worth testing.
What worked: The variant addressed this conversion friction directly. (+21.5% lift)
Takeaway: This is a significant win worth prioritizing for implementation. Now test the placement of this social proof — positioning near CTAs, in pricing sections, and in checkout flows often amplifies the effect.
How to Apply This to Your Site
This experiment demonstrated that landing page: paid landing pages can produce a +21.5% improvement in conversions. The test was run on a landing page page in the energy & utilities industry. With 4,831 visitors in the sample, this is a robust result.
Before you test: Consider that social proof tests typically require adequate traffic to reach statistical significance. This test ran for 13 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
A/B test on landing page testing social proof changes.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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