Landing Page: Texas Grid Plan Builder
Test Results
Key Learning
Problem: The information hierarchy on the landing page may not match how users actually scan and process the content.
What worked: The variant addressed this conversion friction directly. (+20.2% lift)
Takeaway: This is a significant win worth prioritizing for implementation. Layout wins often unlock further opportunities — isolate which specific element drove the lift for even larger gains.
How to Apply This to Your Site
This experiment demonstrated that landing page: texas grid plan builder can produce a +20.2% improvement in conversions. The test was run on a landing page page in the energy & utilities industry. With 3,592 visitors in the sample, this is a robust result.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. This test ran for 11 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
A/B test on landing page testing layout changes.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
Related Experiments
Checkout: Multiple Steps
Problem: Friction during the checkout process causes users to abandon right when they're closest to converting.
Product: Welcome Mat - Partial
Context: Capturing visitor attention on the product with modals or overlays is a balance between engagement and annoyance.
Content Page: Maybe Later on Content Page
Context: Key actions on the content page disappear as users scroll, creating a gap between intent and the ability to act.
Product: Least Or Most Expensive First
Context: How prices are displayed on the product directly influences perceived value and willingness to buy.