Landing: Pop-up Demo Request Form on High-Intent Page
Hypothesis
Visitors on the load board page have high intent but no clear demo request path. Adding a pop-up form will capture this intent without disrupting the primary page purpose.
Test Results
Key Learning
Problem: How "Pop-up demo request form on high-intent page" is implemented on the landing can meaningfully affect conversion — this element is worth testing.
What worked: High-intent feature/product pages often lack conversion paths. A targeted pop-up form can be the missing link. Validate on one page first before scaling to similar pages. (+25.0% lift)
Takeaway: This is a significant win worth prioritizing for implementation. Use this win as a foundation for further iteration on adjacent elements.
How to Apply This to Your Site
This experiment demonstrated that landing: pop-up demo request form on high-intent page can produce a +25.0% improvement in conversions. The test was run on a landing page page in the cross-industry industry.
Before you test: Consider that cta tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
Truckstop.com analyzed 1,000+ session recordings and found a gap on their broker and carrier load board pages — no demo request form. They tested a pop-up demo form on the broker page first, then extended to the carrier page. Both won.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
Related Experiments
Listing: Visible Payment Options
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Product: Single Or Alternative Buttons
Context: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Listing: Filled Or Ghost Buttons
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Checkout: Sticky Call To Action
Problem: Key actions on the checkout disappear as users scroll, creating a gap between intent and the ability to act.