Listing: Icon Labels
Hypothesis
If we implement Icon Labels on listing pages, then conversion rate will improve because this is a repeatedly validated UX pattern.
Test Results
Key Learning
Problem: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
What worked: has been validated across multiple real A/B tests. The evidence (6.0) suggests it is Almost Certainly better. Use this as a high-priority test hypothesis backed by industry meta-analysis. (+9.0% lift)
Takeaway: A meaningful improvement that compounds with other optimizations. Use this win as a foundation for further iteration on adjacent elements.
How to Apply This to Your Site
This experiment demonstrated that listing: icon labels can produce a +9.0% improvement in conversions. The test was run on a category page page in the cross-industry industry.
Before you test: Consider that form tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
Testing whether Icon Labels improves conversion performance. Based on 6.0 evidence points, version B is Almost Certainly better. Applicable to global, home-landing, listing page types.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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