Form optimization experiments including field reduction, validation, and multi-step flows. Reduce form abandonment with proven patterns.
Across 34 form experiments, 26% resulted in a statistically significant win. Meanwhile, 4 tests underperformed the control.
21 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own form testing strategy and avoid repeating experiments that have already been run.
Problem: Coupon and promo code fields on checkouts can distract users — they leave to hunt for codes, reducing completion rates.
Context: Each additional form field adds friction to the checkout, increasing the chance users abandon before completing their submission.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.
Context: Capturing visitor attention on the product with modals or overlays is a balance between engagement and annoyance.
Context: The primary call-to-action on the checkout isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Key actions on the checkout disappear as users scroll, creating a gap between intent and the ability to act.
Context: Multi-step processes on the product can overwhelm users if they can't see how far along they are or how much is left.
Context: Each additional form field adds friction to the general, increasing the chance users abandon before completing their submission.
Context: Form input design on the general affects completion rates — label placement, validation timing, and field clarity all matter.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: The registration experience on the product asks too much too soon, causing potential users to drop off.
Context: Form input design on the listing affects completion rates — label placement, validation timing, and field clarity all matter.
Context: Each additional form field adds friction to the product, increasing the chance users abandon before completing their submission.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: The registration experience on the product asks too much too soon, causing potential users to drop off.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: Each additional form field adds friction to the checkout, increasing the chance users abandon before completing their submission.
Context: How prices are displayed on the checkout directly influences perceived value and willingness to buy.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Problem: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.
Problem: How "Listing page" is implemented on the listing can meaningfully affect conversion — this element is worth testing.
Problem: Friction during the product process causes users to abandon right when they're closest to converting.
Problem: The information hierarchy on the product may not match how users actually scan and process the content.
Problem: The headline on the home landing may not resonate with what users actually care about or address their top objections.
Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Users arriving at the home landing can't efficiently find what they're looking for, increasing bounce rates.
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