Category and listing page experiments including filtering, sorting, and product grid layouts.
Across 38 category page experiments, 42% resulted in a statistically significant win. Meanwhile, 5 tests underperformed the control.
17 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own category page testing strategy and avoid repeating experiments that have already been run.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.
Context: The information hierarchy on the listing may not match how users actually scan and process the content.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.
Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.
Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.
Context: Form input design on the listing affects completion rates — label placement, validation timing, and field clarity all matter.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: The information hierarchy on the listing may not match how users actually scan and process the content.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Problem: How "Listing page" is implemented on the listing can meaningfully affect conversion — this element is worth testing.
Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Problem: The information hierarchy on the listing may not match how users actually scan and process the content.
Problem: The information hierarchy on the listing may not match how users actually scan and process the content.
Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: The information hierarchy on the listing may not match how users actually scan and process the content.
Problem: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Save your own experiments, get AI-powered test ideas, and build on patterns from 38+ real tests.
View Plans & Pricing