Category and listing page experiments including filtering, sorting, and product grid layouts.
Across 87 category page experiments, 21% resulted in a statistically significant win. Winning variants saw an average lift of +7.0%. Meanwhile, 5 tests underperformed the control.
64 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own category page testing strategy and avoid repeating experiments that have already been run.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Context: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Friction during the listing process causes users to abandon right when they're closest to converting.
Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: How "Infinite scrolling or pagination" is implemented on the listing can meaningfully affect conversion — this element is worth testing.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Coupon and promo code fields on listings can distract users — they leave to hunt for codes, reducing completion rates.
Context: The information hierarchy on the listing may not match how users actually scan and process the content.
Context: Each additional form field adds friction to the listing, increasing the chance users abandon before completing their submission.
Context: Friction during the listing process causes users to abandon right when they're closest to converting.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Key actions on the listing disappear as users scroll, creating a gap between intent and the ability to act.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: The registration experience on the listing asks too much too soon, causing potential users to drop off.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: How prices are displayed on the listing directly influences perceived value and willingness to buy.
Context: How "Nagging results" is implemented on the listing can meaningfully affect conversion — this element is worth testing.
Context: Friction during the listing process causes users to abandon right when they're closest to converting.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.
Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Save your own experiments, get AI-powered test ideas, and build on patterns from 87+ real tests.
View Plans & Pricing