Mobile: Mobile Super Nav Clarity
Hypothesis
MB UI/UX vs APP UI/UX: concatenate the super nav and quick-links into one dropdown option from the top Evidence: Chris & Marc hunch. UX / IU Best practices not followed Recent heuristics of competitors (compared against Ethan's screenshot shares) Testing against Luke Wroblewski's findings in 2016 about ergonomically design for mobile users: [https://twitter.com/lukew/status/1037764218122948608?lang=en|https://twitter.com/lukew/status/1037764218122948608?lang=en] Address: 30 mott ln zipcode: 77080
Test Results
Key Learning
Problem: Users arriving at the mobile can't efficiently find what they're looking for, increasing bounce rates.
What worked: MB UI/UX vs APP UI/UX: concatenate the super nav and quick-links into one dropdown option from the top Evidence: Chris & Marc hunch. UX / IU Best practices not followed
Recent heuristics of competitors (compared against Ethan's screenshot shares) Testing against Luke Wroblewski's findings in 2016 about ergonomically design for mobile users: [https://twitter.com/lukew/status/1037764218122948608?lang=en|https://twitter.com/lukew/status/1037764218122948608?lang=en] Address: 30 mott ln
zipcode: 77080 (+12.2% lift)
Takeaway: A meaningful improvement that compounds with other optimizations. Navigation improvements affect every page — measure downstream engagement and conversion to understand the full impact.
How to Apply This to Your Site
This experiment demonstrated that mobile: mobile super nav clarity can produce a +12.2% improvement in conversions. The test was run on a mobile page in the energy & utilities industry. With 203,935 visitors in the sample, this is a robust result.
Before you test: Consider that navigation tests typically require large sample sizes to detect small effects. This test ran for 36 days — plan for at least that long.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
MB UI/UX vs APP UI/UX: concatenate the super nav and quick-links into one dropdown option from the top Evidence: Chris & Marc hunch. UX / IU Best practices not followed Recent heuristics of competitors (compared against Ethan's screenshot shares) Testing against Luke Wroblewski's findings in 2016 about ergonomically design for mobile users: [https://twitter.com/lukew/status/1037764218122948608?lang=en|https://twitter.com/lukew/status/1037764218122948608?lang=en] Address: 30 mott ln zipcode: 77080
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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