Site navigation and information architecture experiments. Find out how navigation changes impact engagement and conversion.
Across 25 navigation experiments, 60% resulted in a statistically significant win. Meanwhile, 2 tests underperformed the control.
8 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own navigation testing strategy and avoid repeating experiments that have already been run.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.
Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.
Context: Users can't quickly find relevant products or content on the product, leading to frustration and early exits.
Context: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Context: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.
Problem: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.
Problem: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.
Problem: Key actions on the product disappear as users scroll, creating a gap between intent and the ability to act.
Problem: Users arriving at the general can't efficiently find what they're looking for, increasing bounce rates.
Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.
Problem: Users can't quickly find relevant products or content on the general, leading to frustration and early exits.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Users arriving at the general can't efficiently find what they're looking for, increasing bounce rates.
Problem: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.
Problem: The primary call-to-action on the general isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.
Problem: Users arriving at the home landing can't efficiently find what they're looking for, increasing bounce rates.
Problem: How users find their way around this product determines whether they reach the content or product they came for.
Save your own experiments, get AI-powered test ideas, and build on patterns from 25+ real tests.
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