Product: Pay Later on Product Page
Hypothesis
If we prominently display buy-now-pay-later payment options, then conversion rates will improve because reducing upfront payment commitment lowers the financial barrier to purchase
Test Results
Key Learning
Context: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: Buy-now-pay-later options lower purchase barriers by transforming a large one-time cost into smaller installments; effectiveness scales with product price point and target demographic With 364,582 visitors, this test has solid statistical power.
Result: No statistically significant difference was detected. Trust signals that don't help may not match the specific anxiety users feel at that stage. Survey users to understand their actual concerns.
How to Apply This to Your Site
This experiment tested product: pay later on product page but produced no statistically significant change. The test was run on a product page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that trust tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, a Klarna buy now pay later badge was added to the PDP. It was added above the paypal buy now pay later badge in the benefit section below the ATC button. Impact on adds to cart and sales was measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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