Product: Product Page
Hypothesis
If we test a similar change on our product pages as rejected, we should be cautious
Test Results
Key Learning
Problem: Visual emphasis on the product may not be drawing attention to the right elements — size, color, and contrast guide the eye.
What was tried: rejected this UI change (Jun 9, 2023). Rejection suggests the change underperformed the control
Why it failed: The original copy was likely more aligned with user expectations. Radical rewrites often underperform — test iteratively.
How to Apply This to Your Site
This test showed that product: product page hurt conversions. The change was tested on a product page page in the e-commerce industry. Avoid replicating this exact approach — instead, consider testing the opposite direction or a more subtle variation.
Before you test: Consider that copy & messaging tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
has been noticed a/b testing their product titles styles with at least 3 variants. The first variation stretched the width of the product title. The second variation decreased the font size. While the third variations combined both changes together - possible checking for interaction effects.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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