Headline, body copy, and messaging experiments. Discover which words and framing resonate with your audience.
Across 45 copy & messaging experiments, 38% resulted in a statistically significant win. Winning variants saw an average lift of +24.6%. Meanwhile, 4 tests underperformed the control with an average drop of -6.1%.
24 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own copy & messaging testing strategy and avoid repeating experiments that have already been run.
Context: The headline on the general may not resonate with what users actually care about or address their top objections.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: The headline on the home landing may not resonate with what users actually care about or address their top objections.
Context: Users can't quickly find relevant products or content on the product, leading to frustration and early exits.
Context: The headline on the home landing may not resonate with what users actually care about or address their top objections.
Context: The headline on the general may not resonate with what users actually care about or address their top objections.
Problem: How "Product page — smaller & shorter product titles" is implemented on the product can meaningfully affect conversion — this element is worth testing.
Problem: Visual emphasis on the product may not be drawing attention to the right elements — size, color, and contrast guide the eye.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: Friction during the listing process causes users to abandon right when they're closest to converting.
Context: How "Nagging results" is implemented on the listing can meaningfully affect conversion — this element is worth testing.
Context: Form input design on the listing affects completion rates — label placement, validation timing, and field clarity all matter.
Context: The headline on the listing may not resonate with what users actually care about or address their top objections.
Context: Without clear urgency signals, users delay their decision on the checkout, leading to drop-offs and abandoned sessions.
Context: The registration experience on the product asks too much too soon, causing potential users to drop off.
Context: The headline on the general may not resonate with what users actually care about or address their top objections.
Context: The headline on the home landing may not resonate with what users actually care about or address their top objections.
Context: Form input design on the content page affects completion rates — label placement, validation timing, and field clarity all matter.
Context: The headline on the product may not resonate with what users actually care about or address their top objections.
Context: Multi-step processes on the product can overwhelm users if they can't see how far along they are or how much is left.
Problem: Each additional form field adds friction to the checkout, increasing the chance users abandon before completing their submission.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.
Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.
Problem: Without clear urgency signals, users delay their decision on the product page, leading to drop-offs and abandoned sessions.
Context: The primary call-to-action on the product page isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the homepage isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Mobile users experience the landing page differently — smaller screens, touch targets, and limited attention require purpose-built design.
Problem: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: How "Use case examples / example situations" is implemented on the landing can meaningfully affect conversion — this element is worth testing.
Save your own experiments, get AI-powered test ideas, and build on patterns from 45+ real tests.
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