Product: Product Page
Hypothesis
If we test a similar change on our product pages as rejected, we should be cautious
Test Results
Key Learning
Problem: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.
What was tried: rejected this UI change (Sep 26, 2022). Rejection suggests the change underperformed the control
Why it failed: Image changes have unpredictable effects. Users may have developed familiarity with the original visual identity.
How to Apply This to Your Site
This test showed that product: product page hurt conversions. The change was tested on a product page page in the e-commerce industry. Avoid replicating this exact approach — instead, consider testing the opposite direction or a more subtle variation.
Before you test: Consider that imagery tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
attempted an image thumbnail experiment on their product pages. Instead using traditional left aligned thumbnails, they shifted them below the main image and increased their size. This is very similar to the left vs bottom thumbnail pattern we started tracking this year.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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