Product: Product Page — Smaller & Shorter Product Titles
Hypothesis
If we test a similar change on our product pages as rejected, we should be cautious
Test Results
Key Learning
Problem: How "Product page — smaller & shorter product titles" is implemented on the product can meaningfully affect conversion — this element is worth testing.
What was tried: rejected this UI change (Dec 22, 2021). Rejection suggests the change underperformed the control
Why it failed: The original copy was likely more aligned with user expectations. Radical rewrites often underperform — test iteratively.
How to Apply This to Your Site
This test showed that product: product page — smaller & shorter product titles hurt conversions. The change was tested on a product page page in the e-commerce industry. Avoid replicating this exact approach — instead, consider testing the opposite direction or a more subtle variation.
Before you test: Consider that copy & messaging tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
just ran a simple little experiment that changed their product titles into smaller and truncated ones. The outcome looks like it has been rejected so something didn't work out here.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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