Product: Social Counts on Product Page
Hypothesis
If we display social counts (purchases, views, saves) on product pages, then conversion rates will improve because popularity signals reduce purchase risk perception through social validation
Test Results
Key Learning
Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.
What was tested: Displaying purchase and engagement counts leverages herding behavior - when users see others have made the same choice, their purchase confidence increases significantly
Result: No statistically significant difference was detected. Inconclusive social proof tests often mean the proof type or placement didn't match what users need at that moment. Try a different format or position.
How to Apply This to Your Site
This experiment tested product: social counts on product page but produced no statistically significant change. The test was run on a product page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that social proof tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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