Signup: CTA Button Optimization
Hypothesis
If we test a similar change on our signup pages as tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: The primary call-to-action on the signup isn't converting at its potential — design, copy, or placement may be the bottleneck.
What worked: implemented this UI change (Jun 18, 2019). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. CTA changes are fast to iterate — test variations of copy, color, size, and placement independently to maximize this.
How to Apply This to Your Site
This experiment demonstrated that signup: cta button optimization can improve conversions. The test was run on a signup page in the travel industry.
Before you test: Consider that cta tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Here is a perfectly simple optimization of a "Get started" button on 's host signup landing page. ran an experiment of a smaller vs larger button size. I know because I managed to capture two diverse screenshots with the same date stamp. :) More so, a few months later rolled out the later button to 100% of their traffic - hinting at a successful experiment outcome.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
Related Experiments
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