Registration and signup experiments including form optimization, social login, and onboarding.
Across 20 signup experiments, 50% resulted in a statistically significant win. Winning variants saw an average lift of +10.1%. Meanwhile, 1 test underperformed the control.
9 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own signup testing strategy and avoid repeating experiments that have already been run.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Problem: Visual elements on the signup aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: The primary call-to-action on the signup isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: Friction during the signup process causes users to abandon right when they're closest to converting.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: The primary call-to-action on the onboarding flow isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Friction during the login page process causes users to abandon right when they're closest to converting.
Problem: Users on the signup need validation from others before committing — without visible proof of success, they hesitate.
Problem: The primary call-to-action on the signup isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Each additional form field adds friction to the signup, increasing the chance users abandon before completing their submission.
Problem: The first screen of the signup must immediately communicate value — if it doesn't, users bounce before scrolling.
Problem: The headline on the signup may not resonate with what users actually care about or address their top objections.
Problem: Each additional form field adds friction to the signup, increasing the chance users abandon before completing their submission.
Problem: Each additional form field adds friction to the signup, increasing the chance users abandon before completing their submission.
Problem: Visual elements on the signup aren't doing enough to communicate value, build trust, or guide users toward the next step.
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