Principle
Medium confidence
[company] App - Renewal Journey Usability Research
The [company] App usability research aimed to streamline the renewal flow's UX/UI. Testing showed that 100% of users found the new design easy to navigate, with clear instructions and transparency. However, only 2 out of 5 clicked View Plan Details, and none used Filtering/Sorting options. Recommendations include updating the Learn More CTA and explaining recommended plans for better user trust.
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Key Learnings
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Principle
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