Principle
Medium confidence
[company] App - Renewal Journey Usability Research
The [company] App usability research aimed to streamline the renewal flow's UX/UI. Testing showed that 100% of users found the new design easy to navigate, with clear instructions and transparency. However, only 2 out of 5 clicked View Plan Details, and none used Filtering/Sorting options. Recommendations include updating the Learn More CTA and explaining recommended plans for better user trust.
Why This Works
Key Learnings
Viewed 30+ times
Related Entries
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence
Test Idea
Test: A/B: “Why this plan?” explanation vs.
accountaccount
High confidence
Test Idea
Test: Dangur (43): "I'd say it's pretty easy to navigate...The only thing I'd say is you can't look at the...
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence