Principle
Medium confidence
[company] App - Renewal Journey Usability Research
The [company] App usability research aimed to streamline the renewal flow's UX/UI. Testing showed that 100% of users found the new design easy to navigate, with clear instructions and transparency. However, only 2 out of 5 clicked View Plan Details, and none used Filtering/Sorting options. Recommendations include updating the Learn More CTA and explaining recommended plans for better user trust.
Why This Works
Key Learnings
Viewed 4+ times
Related Entries
Research Finding
Principle
Reduced Usage Program Survey Report
accountaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Test: They highlighted the app's ability to show high-usage days and patterns.
accountaccount
High confidence
Test Idea
Test: personalized: Stock chart example vs.
accountaccount
High confidence