Positive
High confidence
Bombas: Sock Brand Login and Account Engagement Optimisation
CROMetrics worked with Bombas (premium sock and apparel DTC brand) to increase account login rates across the site. Tests focused on the login prompt placement, benefit messaging (rewards, purchase history, faster checkout), and the timing of account creation prompts in the purchase flow. The programme tested multiple touchpoints including post-purchase email re-engagement.
Hypothesis
Low account login rates for Bombas customers meant repeat purchase data was fragmented and loyalty programme engagement was poor. Improving the visibility and incentive messaging around account creation and login in the post-purchase and return-visit flows would increase repeat engagement.
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Key Learnings
Expected Lift Range
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