Principle
Medium confidence
OAM Dashboard - Bill Shock Awareness Messaging Study
This UX study with 14 Texas electricity customers found that clear, direct dashboard warnings about upcoming bill increases (vs. empathetic/vague messages) best reduce bill shock, drive engagement, and build trust. Customers expect proactive, prominent alerts with actionable tips, especially during high-usage seasons.
Why This Works
Key Learnings
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Principle
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Test Idea
Test: They highlighted the app's ability to show high-usage days and patterns.
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Test Idea
Test: personalized: Stock chart example vs.
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