Principle
High confidence
[company] OAM Experience Survey
This survey of 1,184 [company] OAM users identified payment, navigation, and site performance as key pain points. Users want simplified payments, better mobile usability, clearer billing, and personalized insights. Technical glitches and confusing navigation erode trust, highlighting urgent needs for improved UX, transparency, and tailored support.
Why This Works
Key Learnings
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Test Idea
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loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence
Test Idea
Test: A/B: “Why this plan?” explanation vs.
accountaccount
High confidence
Test Idea
Test: Dangur (43): "I'd say it's pretty easy to navigate...The only thing I'd say is you can't look at the...
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence