Principle
High confidence
Reduced Usage Program Survey Report
A survey of 206 users across four energy brands found that the main barrier to enrolling in the Reduced Usage Program was the lack of an eligible smart thermostat. Confusion over device compatibility, low perceived incentives, and technical sign-up issues also deterred participation. Enhancements should focus on clarifying eligibility and improving the sign-up process.
Why This Works
Key Learnings
Viewed 28+ times
Related Entries
Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence
Test Idea
Test: A/B: “Why this plan?” explanation vs.
accountaccount
High confidence
Test Idea
Test: Dangur (43): "I'd say it's pretty easy to navigate...The only thing I'd say is you can't look at the...
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence