Principle
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Reduced Usage Program Survey Report
A survey of 206 users across four energy brands found that the main barrier to enrolling in the Reduced Usage Program was the lack of an eligible smart thermostat. Confusion over device compatibility, low perceived incentives, and technical sign-up issues also deterred participation. Enhancements should focus on clarifying eligibility and improving the sign-up process.
Why This Works
Key Learnings
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Research Finding
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Problem Solution Mapping - AMB
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Test Idea
Test: They highlighted the app's ability to show high-usage days and patterns.
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Test Idea
Test: Address "I feel like this should be, like, a separate page."
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