Principle
High confidence
Survey - [company] Sun Club Awareness
In early 2024, a survey was conducted to assess customer awareness of the Sun Club program. Findings revealed 60% of customers were unaware of the program, with 33% unsure of their membership status. Key recommendations include launching an awareness campaign, improving transparency and membership communication, evaluating the pricing structure, and promoting positive outcomes to enhance engagement and retention.
Why This Works
Key Learnings
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