Medium confidence
Test: Address Minor Customer Service Confusion A small percentage of users mistakenly clicked "Contact My ...
Test idea generated from UX research recommendation in "[[company]] Phase 1 Results: Tree Test + Usability Test - Feb 2025". Full recommendation: Address Minor Customer Service Confusion A small percentage of users mistakenly clicked "Contact My Utility" instead of customer support.
Hypothesis
If we implement "Address Minor Customer Service Confusion A small percentage of users mistakenly clicked "Contact My ", then key metrics will improve, because UX research from "[[company]] Phase 1 Results: Tree Test + Usability Test - Feb 2025" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Research Finding
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