Medium confidence
Test: Address "Several users assumed all solar-related programs would be under an umbrella sola..."
Test idea generated from UX research pain point found in "[[company]] Phase 1 Results: Tree Test + Usability Test - Feb 2025". The research identified "Several users assumed all solar-related programs would be under an umbrella solar or renewable category." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Several users assumed all solar-related programs would be under an umbrella solar or renewable category.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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