Medium confidence
Test: Address "Some users didn’t notice the menu icon (hamburger menu) at first, suggesting tha..."
Test idea generated from UX research pain point found in "[[company]] Phase 1 Results: Tree Test + Usability Test - Feb 2025". The research identified "Some users didn’t notice the menu icon (hamburger menu) at first, suggesting that its visibility or instruction could be improved." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Some users didn’t notice the menu icon (hamburger menu) at first, suggesting that its visibility or instruction could be improved.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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