Medium confidence
Test: Improve communication around price increases to help customers understand why rates have changed.
Test idea generated from UX research recommendation in "[DP] Renewal Exit survey". Full recommendation: Improve communication around price increases to help customers understand why rates have changed.
Hypothesis
If we implement "Improve communication around price increases to help customers understand why rates have changed.", then key metrics will improve, because UX research from "[DP] Renewal Exit survey" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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