Medium confidence
Test: Solution: Add a separate pricing link under "Plans and Services" or rename the existing option to in...
Test idea generated from UX research recommendation in "[[company]] Phase 1 Results: Tree Test + Usability Test - Feb 2025". Full recommendation: Solution: Add a separate pricing link under "Plans and Services" or rename the existing option to indicate it includes pricing.
Hypothesis
If we implement "Solution: Add a separate pricing link under "Plans and Services" or rename the existing option to in", then key metrics will improve, because UX research from "[[company]] Phase 1 Results: Tree Test + Usability Test - Feb 2025" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Ux Principle
Principle
UX Research Report: [company] Average Monthly Billing Redesign (Early Static Concept)
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