Principle
Medium confidence
UT: High Bill Study
In fall 2023, a study on high utility bills in Texas revealed customer frustration due to increased rates and continued high bills despite cooler weather. While customers had positive experiences with brands like [company], and [company], they lacked understanding of TDSP charges. High bills led users to seek account details and consider switching providers.
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Research Finding
Principle
Reduced Usage Program Survey Report
accountaccount
High confidence
Ux Principle
Principle
Usage Journey Overview
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Test: They highlighted the app's ability to show high-usage days and patterns.
accountaccount
High confidence
Ux Principle
Principle
[company] Average Monthly Billing (AMB) Enrollment Experience
accountaccount
High confidence