Principle
High confidence
UX Research Report: Average Monthly Billing (AMB) Landing Page Evaluation
This UX study evaluated how Texas electricity customers interpret AMB landing pages for [company]. Participants found AMB's purpose clear but struggled with unclear terms and explanations, especially on mobile. Users wanted simpler language, examples, and visual aids. Clarity, not just predictability, drives engagement.
Why This Works
Key Learnings
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Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence
Test Idea
Test: A/B: “Why this plan?” explanation vs.
accountaccount
High confidence
Test Idea
Test: Dangur (43): "I'd say it's pretty easy to navigate...The only thing I'd say is you can't look at the...
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence