Winner
High confidence
Value Proposition Placement on Product Page → +3.7% Orders — TaylorMade
Conversion.com tested placing 'Free Shipping by TaylorMade' messaging on product detail pages (two placement variations). Initial test at $50 threshold showed 6.56% lift at 96% confidence, but when the threshold was raised mid-test to $75, the same messaging caused −15% decrease. Final branded PDP messaging (at correct threshold) drove 3.74% order confirmation increase.
Hypothesis
Moving branded free shipping messaging from a generic site banner to a prominent position on product detail pages would increase conversions by surfacing this value prop closer to the purchase decision
Why This Works
Key Learnings
Expected Lift Range
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