Winner
Medium confidence
Pricing Page Repositioning as Education Tool → +36% Signups — GoHenry
CRE redesigned GoHenry's pricing page to reframe the product as a financial education tool for children rather than just a payment account. Emphasized free trial option prominently, highlighted the bundled features included at each tier, and addressed lock-in fears.
Hypothesis
Repositioning GoHenry as an educational tool rather than a payment account, and emphasizing the free trial, would overcome cost and lock-in concerns on the pricing page
Why This Works
Key Learnings
Expected Lift Range
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Ab Test
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