Winner
High confidence
Navigation CTA 'Latest Stock Picks' → +11.2% Transactions — The Motley Fool
Conversion.com tested replacing The Motley Fool's 'Stock Picks' dropdown navigation with a prominent 'Latest Stock Picks' CTA button. Variation A directed to homepage premium section (11.2% lift at 99% confidence). Variation B directed to Stock Advisor signup page (7.9% lift at 97% confidence). Factorial analysis revealed users preferred seeing options before committing to a single product.
Hypothesis
Adding a prominent 'Latest Stock Picks' CTA button in the site-wide navigation would increase awareness of premium services and drive more transactions
Why This Works
Key Learnings
Expected Lift Range
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Repeated Bottom CTA on Long Pages → +15.5% Signups
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