Winner
High confidence
Above-the-Fold CTA Placement → +255.8% Leads
[company] Test #146 on [company].org: placing an above-the-fold call to action produced +255.8% more leads compared to a CTA positioned further down the page. This is one of the highest-impact tests in the [company] dataset.
Hypothesis
Moving the primary CTA above the fold so it's immediately visible without scrolling will dramatically increase lead capture.
Why This Works
Key Learnings
Expected Lift Range
Viewed 90+ times
Related Entries
Test Idea
Test: Address "Customer Service InconsistencyWhile some agents received high marks, others were..."
layouthomepage
High confidence
Research Finding
Principle
October 2025 Wheelock all brands
layouthomepage
High confidence
Test Idea
Test: Address "Users frustrated by unclear plans, unexpected fees, and loyalty program failures..."
layouthomepage
High confidence
Test Idea
Test: Address "Technical and Usability ProblemsSlow load times, login failures, and hard-to-nav..."
layouthomepage
High confidence
Test Idea
Test: Address "Emotional Distress"
layouthomepage
High confidence