Winner
High confidence
Above-the-Fold CTA Placement → +255.8% Leads
[company] Test #146 on [company].org: placing an above-the-fold call to action produced +255.8% more leads compared to a CTA positioned further down the page. This is one of the highest-impact tests in the [company] dataset.
Hypothesis
Moving the primary CTA above the fold so it's immediately visible without scrolling will dramatically increase lead capture.
Why This Works
Key Learnings
Expected Lift Range
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