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general A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for general.

37
Total entries
0%
Win rate
10
Entry types

37 results

Test Idea

Test: Keep doing what y'all are doing.

general
High confidence
Test Idea

Test: I think including some examples of those devices and or kitchen appliances.

general
High confidence
Test Idea

Test: Also, the rewards in order to get credits applied to my account is very helpful.." "Your charts that...

general
High confidence
Test Idea

Test: I LOVE being able to view everything in my [company] account.

general
High confidence
Test Idea

Test: Close the feedback loop by inviting engaged customers to join a User Experience Research panel demon...

general
High confidence
Test Idea

Test: Prioritize data integrity across all platforms to ensure that customer-facing figures are consistent...

general
High confidence
Test Idea

Test: Increase the frequency and relevance of Rewind touchpoints by introducing seasonal editions that pro...

general
High confidence
Test Idea

Test: Expand the reach and utility of the Rewind experience by delivering it via push notification and ena...

general
High confidence
Test Idea

Test: Deepen the personalization of usage insights by surfacing granular data such as rate plan alignment,...

general
High confidence
Research Finding
Principle

Flat Bill Experiences & Research - Energy Insiders Study

general
Medium confidence
Research Finding
Principle

Shopping Channels - Jan 2026

general
Medium confidence
Research Finding
Principle

Problem Solution Mapping - SWAP

general
High confidence
Research Finding
Principle

Problem Solution Mapping - TOS

general
High confidence
Research Finding
Principle

Flat Bill Experiences & Research - Energy Insiders Study

general
Medium confidence
Research Finding
Principle

[company] Home ERCOT Retail Brand Tracker 2Q23 Report FINAL 20230816.pdf

general
Medium confidence
Research Finding
Principle

[company] Home ERCOT Retail Brand Tracker 4Q23 Report FINAL Updated 20240311.pdf

general
Medium confidence
Research Finding
Principle

[company] Consumer ERCOT Energy Brand Tracker 2Q25 Report FINAL 20250820.pdf

general
Medium confidence
Research Finding
Principle

[company] Home ERCOT Retail Brand Tracker 1Q24 Report FINAL 20240520.pdf

general
Medium confidence
Research Finding
Principle

[company] Home ERCOT Retail Brand Tracker 3Q24 Report FINAL 20241103.pdf

general
Medium confidence
Research Finding
Principle

[company] Home ERCOT Retail Brand Tracker 1Q23 Report FINAL 20230517.pdf

general
Medium confidence