Winner
Low confidence
Homepage / Grid
Winner: Homepage / Grid.
Why This Works
Expected Lift Range
Viewed 52+ times
Related Entries
Test Idea
Test: Think infographic type of stats
layouthomepage
High confidence
Test Idea
Test: This could be messaging similar to: Happy Birthday Customer Anniversaries / How long they've been a ...
layouthomepage
High confidence
Research Finding
Principle
October 2025 Wheelock all brands
layouthomepage
High confidence
Test Idea
Test: Do we want users to have some sort of conversion, or take an action from this page?
layouthomepage
High confidence
Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
ctahomepage
Expected lift: 20%-60%
High confidence