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Homepage
Homepage A/B Test Results & Research
Evidence-based test ideas, findings, and best practices for homepage.
6
Total entries
83%
Win rate
10
Entry types
6 results
Research Finding
Inconclusive
Homepage Tests on Homepage Pages
Homepage
homepage
Expected lift: 0%-5%
High confidence
Winning Pattern
Winner
Homepage Redesign 2.0
Homepage
homepage
Expected lift: 0%-5%
Low confidence
Winning Pattern
Winner
Homepage Use Case
Homepage
homepage
Expected lift: 5%-15%
High confidence
Winning Pattern
Winner
Homepage Hero Redesign
Homepage
homepage
Expected lift: 5%-5%
Medium confidence
Winning Pattern
Winner
Homepage
Homepage
homepage
Expected lift: 15%-25%
High confidence
Winning Pattern
Winner
Homepage / Grid
Homepage
homepage
Expected lift: 0%-0%
Low confidence