Homepage Hero Redesign

Winner: Homepage Hero Redesign. Evidence - Heatmap: Here we can see that when presenting users with the option for non-conversion journeys, a majority of users who land on the homepage are looking for a way to sign up. Evidence - Competitor Research: When users are already personalizing their plans from first impression, there is a higher commitment to purchase as the user moves down funnel. Evidence - Removing Distraction: https://docs.google.com/presentation/d/194ySs7bvSlBKl_hbxtTfGXZTl1fNTWRc7pXMeOm8VvU/edit#slide=id.p7

Hypothesis

Evidence - Heatmap: Here we can see that when presenting users with the option for non-conversion journeys, a majority of users who land on the homepage are looking for a way to sign up. Evidence - Competitor Research: When users are already personalizing their plans from first impression, there is a higher commitment to purchase as the user moves down funnel. Evidence - Removing Distraction: https://docs.google.com/presentation/d/194ySs7bvSlBKl_hbxtTfGXZTl1fNTWRc7pXMeOm8VvU/edit#slide=id.p7