Homepage Use Case

Winner: Homepage Use Case. A first test could be just the pathways but no actual changes to the grid (or minor changes) in order to test as an MVP and see if users engage. Follow up experiments couple include adding/removing certain filters or plans from the next step to ensure the plans shown are most relevant as well as additional headline and copy changes for that audience. Category analysis - this is done on competitor sites for apt/home and on comparison sites for multiple use cases. *Zip code:* 77024, 77080 *Address*: 30 mott ln (the number 30 can be changed to anything)

Hypothesis

A first test could be just the pathways but no actual changes to the grid (or minor changes) in order to test as an MVP and see if users engage. Follow up experiments couple include adding/removing certain filters or plans from the next step to ensure the plans shown are most relevant as well as additional headline and copy changes for that audience. Category analysis - this is done on competitor sites for apt/home and on comparison sites for multiple use cases. *Zip code:* 77024, 77080 *Address*: 30 mott ln (the number 30 can be changed to anything)