Winner
High confidence
Autoplay Video
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Hypothesis
If we autoplay a video on the thank-you page, then conversion rate will improve because immediate video engagement drives next-step actions at peak post-conversion engagement.
Why This Works
Key Learnings
Expected Lift Range
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