Inconclusive
Low confidence
Category Images
In this experiment, two types of UI filters for metal color choices were shown at the top of product listing pages. One variant only used category labels, while the other variant combined images with labels to reinforce the categories. Impact on filter usage, adds to cart and sales were measured.
Hypothesis
If we implement 'Category Images' on listing pages (In this experiment, two types of UI filters for metal color choices were shown at the top of product listing pages), then key conversion metrics will improve.
Why This Works
Key Learnings
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