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imagery A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for imagery.

16
Total entries
25%
Win rate
10
Entry types

16 results

Leaked Test
Winner

Etsy: Product Page — Related Products Thumbnails

imageryproduct
Low confidence
Leaked Test
Winner

Airbnb: Signup — Its Videos On The Host Signup Page

imagerysignup
Low confidence
Leaked Test
Winner

Airbnb: Homepage — Full Height Photos On Their Landing Page

imageryhome_landing
Low confidence
Leaked Test
Loser

Amazon: Product Page — Bottom Aligned Product Thumbnails

imageryproduct
Low confidence
Test Idea
Inconclusive

Pattern #126: Bottom Or Left Thumbnails

imageryproduct
Low confidence
Test Idea
Inconclusive

Pattern #118: Category Images

imagerylisting
Low confidence
Test Idea
Inconclusive

Pattern #120: Supporting Theme Images

imagerylisting
Low confidence
Test Idea
Inconclusive

Pattern #96: Single Focus Photos

imageryproduct
Low confidence
Test Idea
Inconclusive

Pattern #104: Carousel Vs Static Grid Images

imageryproduct
Low confidence
Test Idea
Inconclusive

Pattern #50: Autoplay Video

imagerythank_you
Low confidence
Test Idea
Inconclusive

Pattern #40: Blurred Product Background

imagerysignup
Low confidence
Test Idea
Inconclusive

Pattern #30: Authentic Photos

imageryproduct
Low confidence
Test Idea
Winner

Autoplay Video

imagerythank_you
Expected lift: 0%-10%
High confidence
Test Idea
Inconclusive

List Or Grid View

imagerylisting
Low confidence
Test Idea
Inconclusive

Supporting Theme Images

imagerylisting
Low confidence
Test Idea
Inconclusive

Category Images

imagerylisting
Low confidence