Winner
High confidence
Blurred Product Background
In this experiment, as a multi-step sign up funnel launched as a modal, there was a different treatment of the background. In the A version the background was a flat color, whereas in the B version the background used a transparent opacity to show through the landing page underneath. Impact on sign ups was measured.
Hypothesis
If we blur the product background behind a modal signup flow, then sign ups will improve because visual focus reduction directs attention to the signup form.
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
October 2025 Wheelock all brands
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