Winner
Low confidence
Bol.com: Listing Page — The UI Classic: List Vs Grid View
I am continously interested in answering and providing guidance on whether grid or list views are in general better, worse or indifferent as one of many UI patterns. To my surprise, Bol.com the leading Dutch web shop, has recently a/b tested this classic pattern which we were super lucky to detect on their red wine product listing pages. After anticipating their leaked design decision, we eventually learned that lists fared better for Bol. This of course we'll now use as additional and emerging evidence to tip the scales of probability (and hopefully better predict similar future experiments).
Hypothesis
If we test a similar change on our listing pages as Bol.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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