Winner
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Booking.com: Homepage — Expanded Calendar Control
This leaked experiment captures a very simple and isolated change on Booking's apartment landing page. The tested change was the automatic exposure of the calendar menu instead of keeping it collapsed (requiring an extra click to open the date picker). A few weeks later, the experiment was observed to have been completed with the exposed calendar version (B) as implemented.
Hypothesis
If we test a similar change on our home landing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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